My Advo
SUMMARY
Revitalized My Advo's platform, enhancing user experience and modernizing the interface for seamless legal consultations. With a focus on user-friendly design, the revamped website showcases the extensive network of reputable lawyers across India.
The project aimed to maximize user onboarding, providing instant legal advice through calls, video, and email, reinforcing My Advo's commitment to accessible and efficient legal services.
In terms of attracting new users, Myadvo was not doing so well. Because users weren't been able to navigate to their legal issues and find lawyers. That was their biggest flaw.
There were trust issues in users regarding online legal service offerings.
Problem Statement
Understanding the audience
As part of our design process for My Advo, a comprehensive legal services platform, we conducted targeted user interviews to better understand the needs and pain points of individuals navigating the legal landscape.
APPROACH
We initiated the user interview process by identifying a diverse pool of potential users, ranging from those seeking legal advice to those requiring representation in court. Our goal was to capture a holistic view of the user journey within the legal system.
INSIGHTS GATHERED
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Complexity of Legal Processes:
Users expressed frustration with the complexity of legal procedures, highlighting the need for a user-friendly platform that simplifies the legal journey. -
Communication Preferences:
Clear communication emerged as a top priority. Users emphasized the importance of transparent and timely updates from their legal representatives. -
Trust and Credibility:
Establishing trust with legal professionals was crucial. Users sought a platform that not only provided efficient legal services but also ensured the credibility of the lawyers available for hire. -
Accessibility:
Many users highlighted the challenge of finding and hiring lawyers efficiently. They desired a streamlined platform that offered easy access to a diverse pool of legal experts
DESIGN IMPLICATIONS
Armed with these insights, our design approach for My Advo prioritized creating a user-centric platform that simplifies legal processes, prioritizes transparent communication, and establishes trust. The website and brand identity were crafted to reflect these values, ensuring an accessible, reliable, and supportive experience for individuals navigating their legal woes.
Creating User Personas
In crafting a comprehensive design solution for My Advo, we delved into the world of user insights through in-depth interviews. Understanding the diverse needs and pain points of our users allowed us to create personas that serve as the compass for our design decisions.
These personas encapsulate the diverse user base of My Advo, providing a human-centered foundation for our design decisions. By empathizing with the unique needs of these personas, we aim to create an inclusive and effective platform that caters to the intricacies of their legal journeys.
The ideation phase unfolded through a series of sketches, where we explored various visual representations of Advo's brand identity and website structure. Each sketch was an experiment, aiming to capture the essence of trust, reliability, and efficiency—qualities paramount in the legal domain.
As we navigated through countless ideas, the sketches evolved into a roadmap, outlining the visual and functional elements of the website. This iterative process allowed us to refine and distill the most impactful concepts, ensuring that every element resonated with the core values of Advo.
Ideation & Sketches
Our wireframes, meticulously designed blueprints for the website, serve as the foundation for a seamless user experience.
These wireframes were shaped by the feedback and insights gathered during the user interviews, ensuring that every element caters to the specific needs of individuals navigating legal processes.
Wireframes
In shaping the visual design for My Advo, our goal was to instill trust, accessibility, and professionalism. Drawing inspiration from user insights obtained through interviews and persona creation, we established a visual identity that resonates with individuals navigating legal complexities.
Our website design revolves around user-centricity. The interface is intuitively organized, ensuring easy navigation for users seeking legal support. Clear call-to-action elements guide visitors through hiring lawyers and managing court proceedings. Visual cues and judicious use of whitespace contribute to a clean and focused design, enhancing the overall user experience.
Attached are the mockups that visually represent the culmination of our design efforts. These mockups encapsulate the essence of the user journey, providing a glimpse into how individuals will interact with My Advo online. The design ensures a visually engaging and user-friendly experience from lawyer profiles to streamlined court processes.