TruckSathi-Booking Experience
OVERVIEW
TruckSathi is a breakthrough e-platform created to seamlessly connect small-medium-large consignors (customers) with truck community, fleet owners or operators.
This project was a small scale projeact with a goal to define some visual guidelines, visual designs and suggest some UX improvement.
This project was mostly focused on visual designs. Since the client already had user flow and wireframes ready we needed to define visual styling and start designing. They were open to some UX improvement but they didn't want to make any drastic changes in user-flow
1. The factory owner needs a truck for transportation often. If they can't get a truck on time it can be very annoying and sometimes results in loss of business.
2. For factory owners and transportation agencies it's irritating to call the driver and ask for the location
every time to track the ETA.
3. Difficulty in Managing too many trucks if you are a transportation agency..
Problem Areas Identified
Target User
Our target users were truck drivers, factory owners who deal with transportation with trucks frequent basis, and some other operators who handle truck drivers.
We did some interviews with users to understands their thinking behind using such an application for their work.
Final Design
We had one goal in mind to design an application as simple as possible. Since our target users were drivers too. They are not tech-savvy peoples. Also, we are using a UX copy which is easy to understand.
First, we started by experimenting with some colors to use in the application and define some visual styling. Once I got a green signal from the client I started working on other screens. This project was very simple with just visual design work and some UX improvement. It took almost 2 weeks to finish up with all the screens.
